Submission Strategy: Ranking Response Times

If you’ve been submitting short fiction for long, you’ve invariably develop strategies for getting your work out there as efficiently as possible. I have a number of strategies, and the one that follows I use for a brand new story I haven’t written for a specific market. In that case, I generally prioritize which publisher I send a story to based on how quickly I’m likely to hear back from them. This breaks down into four tiers or steps, as follows.

Tier One – Rapid Response

These are markets that respond in under a week, sometimes in less than twenty-four hours. I’ll generally start with these markets for a couple of reasons. First, they’re often some of the biggest, high-profile markets out there, and second, I might get a lot of useful feedback in a short time that will help me revise the story for later tiers. Some of these markets do not accept sim-subs, but with a response time this fast, who cares? It should be noted that the rapid response time is generally for rejections. If your story is under serious consideration, it’ll take longer, but most of these markets will let you know with a further consideration letter.

Tier Two – Around a Month

There are markets that generally respond in under thirty days, which is still pretty fast. They may or may not allow sim-subs, but I rarely use simultaneous submissions at this stage. That’s more a personal preference than anything, and I don’t mind a wait time of a couple of weeks. I find most of the big flash fiction markets fall into this category. Like tier one, these markets take a bit longer if your story is under consideration, usually around 60 days in my experience.

Tier Three – Sixty-Plus, Accepts Sim-Subs

These are markets that take at least 60 days to respond on average but many take a lot longer. These markets DO accept sim-subs, though, which means you can submit to a couple of them at the same time. Additionally, sometimes I’ll submit to one of these markets first if I think my story would be a good fit and then sub to faster markets at the same time (who also accept sim-subs).

Tier Four – Sixty-Plus, No Sim-Subs

These are markets that take 60 days or more to respond and do NOT allow sim-subs. For me, they’re often the last markets I submit to unless I have a story that I think is a perfect fit. No sim-subs might give you pause, but one thing I have found with these markets is they often provide feedback, which can be invaluable. So, one strategy you might consider is to submit to one of these markets if you feel your story is a good fit and you’re likely to get feedback, wait however long it takes, and if rejected, THEN hit the fast markets and work you way through the steps.


I should note I follow each of these steps within the same level of market: pro, semi-pro, etc. So I might run through all four steps in the pro markets, then start over with semi-pro markets (though I have been known to mix and match). As usual, this is just how I approach submissions. It’s not the one true way or even the best way. It’s just my way. If it works for you, awesome. If you prefer a more targeted approach, also awesome. 🙂

Thoughts on this strategy? Got one of your own you’d like to share? Tell me about it in the comments.

2 thoughts on “Submission Strategy: Ranking Response Times

  1. I like sending out to the Tier Ones first as well. Of course, every rule has its exceptions, and here I think the exception is when markets have limited submission windows. Then, I’ll bypass higher Tiers, whose submission windows are always open, for the market that will be open for a short period.

    Reply
    • Excellent point. I’ll definitely give higher priority to a good market with a limited submission window, say, like Diabolical Plots. That said, I find a lot of the markets in that category fall into tiers one or two anyway.

      Reply

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