In today’s literary market, it pays to self-promote, and there are plenty of options available to authors for that purpose. So, if you’re just getting started with this whole publishing thing, how should you begin promoting yourself? I’m not a marketing expert, but I can point you at some basic and fairly easy-to-do things that have worked for me and can help expand your presence on the ol’ interwebs. Like the title of the post says, these are very basic first steps, not any kind of recipe for instant promotional success (if you have one of those, please post it in the comments :-)).
One more thing. Before you get started self-promoting, I suggest you obtain the following two items:
Okay, if you’ve got your bio and your author photo, here are four of the easier ways to get started down the self-promotional rabbit hole:
This really is just the very beginning/scratching the surface of promoting yourself as an author. You’ll need to invest time and effort into keeping these various platforms updated and current (for example, you often have to tell Amazon to add your latest book to your author page). As I mentioned earlier, there are TONS of books and websites devoted to helping authors promote their work though all of the platforms I mentioned above (and a bunch more). As usual, a little research goes a long way.
Got any tips to help new authors start promoting their work? I’d love to hear them in the comments.